Richard and Maurice McDonald
Brothers Richard James “Dick” McDonald (February 16, 1909 – July 14, 1998) and Maurice James “Mac” McDonald (November 26, 1902 – December 11, 1971) were American restaurateurs and entrepreneurs who developed and opened the first McDonald’s restaurant in 1940. Their innovative concept and execution of a fast food stand has been highly influential in American cuisine, serving as the foundation for a global enterprise.
Raymond Albert Kroc “Ray Kroc” (October 5, 1902 – January 14, 1984) was an American businessman.
He joined McDonald’s in 1954 and built it into the most successful fast food operation in the world. Kroc was included in Time 100: The Most Important People of the Century, and amassed a fortune during his lifetime. He owned the San Diego Padres baseball team from 1974 until his death in 1984.
Ray Kroc Quotes:
“The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald’s the biggest and the best. They were content with what they had; they didn’t want to be bothered with more risks and more demands.”
“The thing that has made this country great is our free enterprise system. If we have to resort to this – bringing in the government – to beat our competition, then we deserve to go broke.”
“The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.”
“If any of my competitors were drowning, I’d stick a hose in their mouth.” (Whoa)
“I believe in God, family, and McDonald’s. And in the office, that order is reversed.”
The success of additions such as the Filet-o-Fish, the Big Mac, Hot Apple Pie and Egg McMuffin…each evolved from an idea of one of our operators. So the company has benefited from the ingenuity of its small businessmen.”
“There are things money can’t buy and hard work can’t win. One of them is happiness.”
“While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.”
“If anyone stood to gain by our success and suffer if we failed, it was our suppliers.”
“It is no achievement to walk a tightrope laid flat on the floor.”
The definition of salesmanship is the gentle art of letting the customer have it your way.”
“If you have time to lean, you have time to clean.”
“We provide food that customers love, day after day after day. People just want more of it.”
“We take the hamburger business more seriously than anyone else.”
“Creativity is a highfalutin word for the work I have to do between now and Tuesday.”
“Luck is a dividend of sweat. The more you sweat, the luckier you get.”
“When you’re green, your growing. When you’re ripe, you rot.”