On the walk home, I daydreamed about giving a seminar to the same audience. But instead of selling them things that don’t exist, like stock-market-beating software, I would illustrate what a sales funnel is, and what it feels like to be inside a nasty one.
I would charge $50 for tickets and could almost guarantee, with a clear conscience, at least a five- or ten-fold return on that investment.Lunch—sandwiches from a beloved deli two blocks from the convention center—wouldn’t be free, but it would be so delicious and substantial that everyone would know exactly where their money went.
