The newspaper created a platform to tackle its own challenges. Then, with Amazon-like spirit, it realized there was a business in helping other publishers do the same.
Among the publications that have moved to Arc are the Los Angeles Times, Canada’s Globe and Mail, the New Zealand Herald, and smaller outfits such as Alaska Dispatch News and Oregon’s Willamette Week. In aggregate, sites running on Arc reach 300 million readers; publishers pay based on bandwidth, which means that the more successful they are at attracting readers, the better it is for Arc Publishing. The typical bottom line ranges from $10,000 a month at the low end up to $150,000 a month for Arc’s biggest customers.