With Alice Rogoff’s dream of an Alaska media empire dead and a federal Bankruptcy Court trustee sniffing her back trail to find the hole down which tens of millions of dollars disappeared at the Alaska Dispatch News, the woman who some former employees once considered the self-anointed heir to the title of the Queen of the Arctic is rebooting as Alaska Online Publisher 3.0 (AOP 3.0).
A “Dear Reader” letter started appearing in the email in boxes of people across the north this week announcing the rebranding of “Arctic Now” as “Arctic Today.” Arctic Now was a website Rogoff spirited out of the ADN as she was taking the company into bankruptcy.
Arctic Today is an all new “platform,” sort of.
